Brand:
Alma Swimwear
Project type:
Branding
Timeline:
3 weeks
Year:
2024
Date:
Q4 2025
Nuditae is a sex-positive platform built for people who are tired of hiding. A space for straight women and the LGBTIQA+ community to explore, express, and own their sexuality without shame. Based in the Netherlands, it flips the script on how sexual content is usually framed. A place for every body.
I led the visual direction, focusing on how to make that idea feel real. Something open, but still safe. A space people could trust, not just look at.
The logo was custom-made to feel softer and more organic, subtly referencing different body types without being literal.
The typography and color palette are not afraid to be bold and loud, as the platform encourages its users to be. In this category, most brands rely on black or red. I pushed for something brighter and more diverse, to reflect the people behind the platform and give the brand its own presence.
Instead of showing bodies directly, I turned them into textures and graphic elements using a heat map approach. It softens the visuals enough to work across digital channels, while still holding onto the idea of intimacy and sensation.
It lets the brand say what it needs to say, without overexposing it.
"It was truly exciting to work with Bruna on this project. I filled pages with ideas, things I like, things I don't like, pictures, colors and information about the brand. Within a few days Bruna turned it into a completely fitting visual identity. I am in awe of her & her work. I'm very grateful and would love to work with Bruna in the future as well. I also already recommended her to people around me."
- Loes Jaber, founder of Nuditae
