Brand:
Alma Swimwear
Project type:
Branding
Timeline:
3 weeks
Year:
2024
Date:
Q4 2025
Alma Swimwear is a Brazil-rooted swimwear brand designed for women who move, explore, and live in the water. Built for the US and Canadian markets, the project translated Alma’s fearless, active spirit into a visual identity that felt confident, functional, and expressive.
Sand and ocean textures were developed as branded elements, paired with a carefully handcrafted logo inspired by the bold movement of ocean waves and the free, spontaneous flow of bikini straps.
After multiple explorations, no typeface could fully capture the spirit of the brand. Only a custom, manual approach could translate Alma’s essence with the depth and authenticity it deserved.
To visualize the brand in context, I used AI tools including Higgsfield (Nano Banana Pro for image generation and Kling 3.0 for video) to prototype how Alma’s visual language can scale, adapt, and take up space in a saturated swimwear landscape.
"Bruna truly understood the movement and confidence behind Alma, not just the visuals. The identity created feels authentic to our core and perfectly aligned with how our swimwear is meant to be lived in.” - Elisa, founder of Alma Swimwear
