Cali Bayked

Brand:

Cali Bayked

Project type:

Branding + Packaging

Timeline:

5 weeks

Year:

2021

Date:

Q4 2025

Cali Bayked is a Black-owned, woman-led cannabis lifestyle brand from the San Francisco Bay Area, created for women who value the finer things in life. I led the project end-to-end, from project and freelance management to ideation, execution, and delivery of the full brand system.

The goal was clear: make it feel premium without feeling distant. We built a visual language that blends softness with presence, balancing polish with personality so the brand feels elevated, warm, and self-assured.

The final outcome included a complete identity system, brand guidelines, and a packaging suite designed to scale across touchpoints. Every element was crafted to help Cali Bayked stand out in a crowded market while staying authentic, confident, and unapologetically feminine.

"We just want to thank you again for all of the hard work and dedication to our project, we couldn't imagine anyone else being able to pull this off! We truly appreciate all your hard work and dedication to our project." - Sydney Morning and Raina Carroll, founders of Cali Bayked

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