Brand:
Hurb
Project type:
Digital Marketing Campaign
Timeline:
~ 3 weeks
Year:
2021
Date:
Q4 2025
“Se Joga no Verão” was Hurb’s 2021 summer campaign, built to drive demand for tropical destinations during peak travel season.
As the designer responsible for performance digital campaigns, I developed the concept along with the design team and owned the rollout of the visual system across channels, focusing on assets that could capture attention fast and convert.
The campaign leaned into a bright, high-energy visual language designed to feel immediate and playful. Bold color contrasts, a handwritten type style, and textured tropical elements worked together to create a sense of heat, movement, and spontaneity.
Water drops, splashes, and 3D beach elements were used to add depth and motion, making each asset feel alive in-feed.
The system was built to scale across formats, destinations, and time-sensitive offers, supporting a high-volume rollout during one of Hurb’s most competitive periods.
The campaign helped reinforce Hurb’s presence during summer and drove strong engagement and conversion across digital channels.
